Software that earns its place on the invoice.

I design and build the software side of a business — the website people judge you by, the web app that replaces the spreadsheet, and the automation that stops someone re-typing the same thing twice. One engineer, start to finish, no handoffs and no account manager in between.

$500To get started
$50A month after that
0Templates used
100%Yours to keep

What I build

Four things, done properly, instead of everything, done thinly.

01

Websites that are built to be judged

Most small-business sites lose the customer before the phone rings — slow, dated, unreadable on a phone, or missing the one thing a visitor came for. I build the site around that one thing: hand-written, fast on a bad connection, and structured so search engines and customers both find what they need on the first screen.

  • Hand-coded
  • Mobile first
  • SEO structure
  • Analytics
  • Accessible
  • Copywriting
02

Web apps & SaaS

When a website is not enough — a booking system, a customer portal, a quoting tool, a product you intend to charge other people for. Accounts, payments, permissions and a database that will still make sense in two years.

  • Auth
  • Stripe
  • Dashboards
  • Multi-tenant
03

Automation & integration

The unglamorous work that pays for itself fastest: wiring the booking form to the calendar, the invoice to the accounts, the enquiry to the CRM — so nobody is copying a name between two tabs at nine at night.

  • APIs
  • Webhooks
  • Scheduled jobs
  • Data sync
04

Care & hosting

Hosting, backups, security headers and dependency updates. If the site goes down, tell me and I’m on it within the hour — 7am to 10pm Pacific, any day, weekends included. Anything else — a form misrouting, a broken link, something that looks wrong — is fixed the same day, Mon–Fri 8am–6pm.

05

Ongoing changes

New pages, new sections, new prices. Small changes land the same week, not the same quarter.

06

Hardware in the loop

Software that has to talk to a real machine — sensors, controllers, embedded firmware. That is the day job.

Websites

A site is a sales tool, not a brochure.

Every page gets one job and one obvious next step. No stock photography of people in headsets, no carousel nobody clicks, no cookie banner arguing with the visitor before they have read a sentence.

  • Written and built from scratch — no page builder, no theme licence to renew
  • Loads fast on a phone with two bars, which is where most of your traffic is
  • Structured markup so Google can actually read what you do and where you are
  • You own the code and the domain outright, on day one
https://your-business.com

Software

When the spreadsheet finally breaks.

Most businesses run on a spreadsheet that three people edit and nobody trusts. Replacing it is not a big-bang rewrite — it is one workflow at a time, starting with whichever one is costing you the most hours this month.

  • Scoped as a fixed-price first release, so the budget is knowable before we start
  • Accounts, roles and permissions built in rather than bolted on afterwards
  • Payments through Stripe — card details never touch your servers or mine
  • Handover includes the repository, the deployment and the documentation
app.your-business.com / dashboard

How it runs

Four stages, and you see the thing working at every one.

No four-week silence followed by a reveal. You get a live link from the first week and you watch it fill in.

  1. Call

    Twenty minutes on what the business actually needs — not a feature list. I tell you straight if software is not the answer.

    Day 0
  2. Scope & quote

    A written scope with a fixed price and a date. Nothing starts until you have both in front of you.

    Week 1
  3. Build in the open

    A live staging link from the first build. You review as it goes, so nothing lands as a surprise at the end.

    Weeks 1–3
  4. Launch & hand over

    Go live, plus the domain, the code, the analytics and a walkthrough of how to run it without me.

    Week 3–4

Pricing

Published, so you know before the call.

Fixed price per build, and a monthly plan that keeps it fast, patched and current. No hourly rates, no surprise invoices, no twelve-month lock-in.

Launch

A business that needs to look credible online.

$500+ $50/mo care plan

  • Up to 5 hand-built pages
  • Copywriting from your existing material
  • Contact, quote or booking form
  • Google Business & local SEO setup
  • Hosting, SSL, backups, analytics
  • Small changes every month
Start with Launch

Growth

A business that wants the site to do work.

$3,000+ $200/mo care plan

  • Everything in Launch
  • Unlimited pages plus a blog or case-study system
  • Booking, scheduling or payments built in
  • CRM, calendar and email integrations
  • Custom photography direction & brand pass
  • Quarterly performance and SEO review
Start with Growth

Product

Custom software for your own operation, or a product you intend to sell.

From $6,000By consultation

  • A consultation before anything is quoted
  • Discovery and a written technical scope
  • Accounts, roles, billing and admin
  • Fixed-price first release
  • Staging environment and test coverage
  • Repository, deployment and docs handed over
  • Retainer or hand-off — your call
Book a consult

Launch is $550 today — the $500 build plus your first month — then $50 a month. Growth is $3,200 today — the $3,000 build plus your first month — then $200 a month. The monthly keeps running until you stop it. No minimum term and no cancellation fee: email twade@builtbytyler.com and it stops, and your site stays up to the end of the month you have paid for.

Every build includes the source code and the domain in your name. If you leave, you take the whole thing with you. The lead times, shipping and refunds page covers the hardware I build; ask me for the full website terms before you pay and you will have them the same day.

Built with

  • TypeScript
  • React
  • Next.js
  • Node
  • Python
  • Postgres
  • Stripe
  • Cloudflare

Straight answers

The questions that come up on every call.

Do I own the site, or am I renting it?

You own it. The domain is registered in your name, the code is yours, and the care plan is a service you can cancel. Nothing is held hostage — that is the single biggest difference between this and the template subscriptions that dominate the small-business market.

Why is there a monthly fee at all?

Because a site that is never touched again quietly rots: dependencies go out of date, security headers drift, forms break when a provider changes an API, and content goes stale. The plan covers hosting, backups, updates and small changes. It does not cover watching the site overnight — nothing does, and I would rather say so than let you find out. You tell me it is down and I am on it inside the hour. If you would rather host it yourself and take that on, you can — the build price is the same.

Can you work with the site I already have?

Sometimes. If it is on a platform that lets me at the code, yes. If it is locked inside a builder that will not export, rebuilding is usually cheaper than fighting it, and I will tell you which of the two you are looking at on the first call.

How do you handle payments and customer data?

Payments run through Stripe on their own hosted checkout — card details are never entered on, stored on, or transmitted through a site I build. Customer data stays in your accounts, under your ownership, with access I can be removed from.

You are one person. What happens if you disappear?

A fair question and the reason everything is handed over: the repository, the deployment configuration and written documentation are yours from launch. Any competent developer can pick it up, because it is standard code rather than a proprietary system only I can operate.

What do you need from me to start?

Twenty minutes on a call, whatever you already have in the way of logos, photos and copy, and one person who can make decisions. That is genuinely it — the writing and the structure are my job, not homework I hand back to you.

Next step

Tell me what is slowing you down.

Twenty minutes, no pitch deck, and a straight answer on whether this is worth building. If it is not, I will say so and you have lost twenty minutes.